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Facebook Marketing: The Essential Guide for Irish Organisations, by Louise McDonnell

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Facebook Marketing: The Essential Guide for Irish Organisations, by Louise McDonnell

Regular Price: €19.95

Special Price €16.95

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Aimed at Irish business owners and managers of non-profit organisations, this book will make them more effective at Facebook marketing.

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This book is aimed at Irish business owners and managers of non-profit organisations who want to become more effective at Facebook marketing. Whether they are complete beginners or have been using Facebook for a while, readers of this book will learn how to implement a strategy that will get better results. Written in a clear, accessible style and with dozens of illustrations this book:

• Provides a clear understanding of the architecture of Facebook

• Shows how to set up business pages and create page administrators

• Gives a comprehensive explanation of page settings

• Illustrates how to carry out customer analysis and profiling

• Offers advice on how to come up with compelling content for business pages

• Demonstrates how to craft content that encourages engagement • Gives practical suggestions on how to best represent brands on Facebook

• Offers a guide to using Facebook Ads.

Aimed at SMEs and community groups in particular, many of whom realise that they are missing out by not using this powerful and popular resource more effectively, Facebook Marketing will make a huge difference to the bottom line.

About the Author

Louise McDonnell, an online and social media marketing expert, has a particular expertise in Facebook marketing having coached and trained over 2,000 businesses since 2009. Louise works with many Irish Government agencies including Failte Ireland, Enterprise Ireland and Local Enterprise Offices in Mayo, Sligo, Leitrim, Donegal and Roscommon. She also provides corporate training to businesses all over Ireland and online coaching to business owners all over the world. Louise lives in West Sligo with her husband and two children.

Additional Information

Additional Information

Author McDonnell, Louise
Editor No
Print Format Paperback
ISBN-10 No
ISBN-13 9781908308993
Illustrations 160 colour illustrations
Date of Publication October 11, 2017
Number of Pages 256

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